SWOT+ANALYSIS

A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, including SWOT and [|SCAN analysis], has been the subject of much research. · **S **trengths: attributes of the person or company that are helpful to achieving the objective(s). · **W **eaknesses: attributes of the person or company that are harmful to achieving the objective(s). · **O **pportunities: //external// conditions that are helpful to achieving the objective(s). · **T **hreats: //external// conditions which could do damage to the objective(s). Identification of SWOTs  are essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. <span style="color: #d99594; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 150%; mso-ansi-language: EN; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-themecolor: accent2; mso-themetint: 153;">The SWOT analysis is often used in <span style="color: #d99594; mso-themecolor: accent2; mso-themetint: 153; text-decoration: none; text-underline: none;">[|academia] to highlight and identify strengths, weaknesses, opportunities and threats .It is particularly helpful in identifying areas for development.
 * <span style="color: #f79646; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 150%; mso-ansi-language: EN; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-themecolor: accent6;">SWOT analysis **<span style="color: #f79646; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 150%; mso-ansi-language: EN; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-themecolor: accent6;"> is a strategic planning method used to evaluate the **S**trengths, **W**eaknesses, **O**pportunities, and **T**hreats involved in a [|projec] [|t] or in a [|business] venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to [|Albert Humphrey], who led a convention at Stanford University in the 1960s and 1970s using data from [|Fortune 500] companies.