E-Business+and+E+commerce

Categories of E- commerce:  1- business – to – consumer(B2C):

Electronic commerce involves retailing products and services to individual shoppers .Barnes and Nobel .com which sells books, software and music to individual consumer is an example of B2C e- commerce.  2- business –to –business (B2B ):electronic commerce involves sales of goods and service among businesses. Examples :Milacron's web site for selling machinery ,mold bases.

3- Consumer –to –Consumer(C2C) :electronic commerce involves consumer selling directly to consumers. For example e Bay ,the giant web auction site enables people to sell their goods to other consumers. 

4- Government –to –Citizen(G2C)

Examples of transaction cost reductions from the internet or internet technology such as checking a bank account balance, answering a customer question.

Handing transactions electronically reduces transaction costs and delivery time for some goods, especially those that are purely digital such as (software ,images ,or videos).


 * The internet shrinks information asymmetry ,making it easy for consumers to find out the variety of the prices in a market and to discover the actual costs merchants pay for products. an information asymmetry exists when one party in a transaction has more information that is important for the transaction than the other party  .  <span style="color: #0070c0; font-family: 'Calibri','sans-serif'; font-size: 22pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; msoansilanguage: EN-US; msoasciithemefont: minor-latin; msobidifontfamily: Arial; msobidilanguage: AR-SA; msobidithemefont: minor-bidi; msofareastfontfamily: Calibri; msofareastlanguage: EN-US; msofareastthemefont: minor-latin; msohansithemefont: minor-latin; msospacerun: yes;"> **

** Interactive marketing and personalization : **

By using ** Web personalization ** technology to modify the web pages presented to each customer ,marketers achieve the benefits of using individual sales people at dramatically lower costs. ** personalization ** can also help firms form lasting relationships with customers by providing individualized content information and services. 

Customer self- services:

The web and other network technologies are inspiring new approaches to customer service and support. Many companies are using their web sites and e-mail to answer customer questions or to provide customers with helpful information.

Electronic commerce **is the process of buying and selling goods electronically with computerized business transactions using the internet or other digital net-work technology. it concludes marketing ,customer support, delivery, and payment. **

The principal electronic payment systems for electronic commerce are digital credit card systems, digital wallets ,accumulated balance digital payment systems, stored value payment system. Accumulated balance systems ,stored value systems(including **smart cards)**and digital cash are useful for small micropayments.

